Why should a real estate agency hire a professional photographer?
To improve property listings
For a real estate agency, even more important than selling is being able to get a good list of houses for sale and for this you have to build trust in their owners.
Therefore it is important to make them notice that they are the most valuable thing for the agency and that his/her house will receive the best impressions and these will result in quality visits.
This is achieved with professional photographs in which the light, appearance and framing of each of the shots is pampered.
Therefore it is important to make them notice that they are the most valuable thing for the agency and that his/her house will receive the best impressions and these will result in quality visits.
This is achieved with professional photographs in which the light, appearance and framing of each of the shots is pampered.
To get the highest selling price
Hiring a professional photographer has been shown to increase property value as the number of interested clients is much higher than when displaying unlit, crooked or narrow photographs. The average price of a property with good photographs is between 5 and 10% higher and also 39% of these properties do not suffer significant price variations in the negotiation.
To increase agency commission
Agencies that hire professional photographers obtain higher sales commissions since the client's assessment of the agency's work and effort is much more positive.
To improve the brand of the agency
By showing good photographs of the properties for sale, the perception of quality of the offer available in that agency is much higher and both owners and buyers associate the agency with quality homes, which multiplies business opportunities for it.